Apex Wheels Brand Identity 2024

Description

This image for the Apex Wheels brand identity project by Gold Front depicts a high-performance racing car parked under a metal canopy on a wet tarmac surface. A black and red track car with illuminated tail lights sits prominently in the foreground. In the background, a white trailer bearing the Apex brand name is open, with a person standing inside. Another individual stands observing near the rear of the car under the shelter. The scene is shot with natural overcast light, creating reflections on the damp ground.

Style

Horizontal, Commercial, Desaturated

Techniques

Natural light

Industries

Motorsport

Color

Background

Road

Context

Advertising Campaign