BrandAmiri
ProjectSpring 2025 Ad Campaign

Amiri Spring 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Captured by photographer Drew Vickers for Amiri's Spring 2025 ad campaign, this black and white portrait features a male model in profile wearing a patterned button-up jacket and a textured striped scarf. The lighting is soft and directional, accentuating the fine textures of the apparel against a dark, minimal background. Art direction by Jonny Lu Studio and styling by Ellie Grace Cumming shape the clean, refined composition. The bottom frame features bold serif typography reading AMIRI.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
Designer Fashion
Context
Advertising Campaign





