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ProjectSpring 2025 Ad Campaign
Model with slicked-back hair wearing tortoiseshell sunglasses and a yellow embroidered knit shirt against a yellow wall

Spring 2025 Ad Campaign 2025

Associated creatives

Mike Amiri
Mike AmiriAmiri Creative Director
Jonny Lu Studio
Jonny Lu StudioArt Director
Nima Zaribaf
Nima ZaribafBrand Director
Farago Projects
Farago ProjectsProduction
Drew Vickers
Drew VickersPhotographer
Noen Eubanks
Noen EubanksModels
Abas Abdirazaq
Abas AbdirazaqModels
Nataniel Busa
Nataniel BusaModels
and Samuel Elie
and Samuel ElieModels
Ellie Grace Cumming
Ellie Grace CummingStylist
Noah Shelley
Noah ShelleyCasting Director
Jabez Bartlett
Jabez BartlettSet Designer
Matt Mulhall
Matt MulhallGrooming

Tags

model wearing tortoiseshell sunglassestortoiseshell sunglassessunglassesyellow knit shirtknit shirtembroidered shirt

Description

This portrait from Amiri's Spring 2025 ad campaign captures a model seated against a warm yellow textured backdrop. The subject wears statement tortoiseshell sunglasses with gold hardware, a delicate pendant necklace, and a bright yellow knit short-sleeve shirt featuring intricate beaded embroidery and contrasting dark striping along the collar and placket. The hair is styled in a sleek, wet-look back-sweep. The lighting is soft and warm, accentuating the rich texture of the knitwear and the polished styling under the direction of Drew Vickers.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Mustard (70%)
Pure White (30%)

Background

Set-dressed

Context

Advertising Campaign