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BrandAmiri
ProjectSpring 2025 Ad Campaign
Model wearing a yellow knit polo and cream trousers seated on an armchair against a retro wall for Amiri

Amiri Spring 2025 Ad Campaign 2025

Associated creatives

Mike Amiri
Mike AmiriAmiri Creative Director
Jonny Lu Studio
Jonny Lu StudioArt Director
Nima Zaribaf
Nima ZaribafBrand Director
Farago Projects
Farago ProjectsProduction
Drew Vickers
Drew VickersPhotographer
Noen Eubanks
Noen EubanksModels
Abas Abdirazaq
Abas AbdirazaqModels
Nataniel Busa
Nataniel BusaModels
and Samuel Elie
and Samuel ElieModels
Ellie Grace Cumming
Ellie Grace CummingStylist
Noah Shelley
Noah ShelleyCasting Director
Jabez Bartlett
Jabez BartlettSet Designer
Matt Mulhall
Matt MulhallGrooming

Tags

man in yellow polo shirtyellow polo shirtknit polo shirtcream trouserswide leg trousersman seated on armchairman wearing dark glassesdark sunglassesblack loafersyoung man 20s

Description

Amiri Spring 2025 ad campaign featuring a male model seated on a mid-century armchair against a warm-toned interior setting, photographed by Drew Vickers with art direction by Jonny Lu Studio and styling by Ellie Grace Cumming. The model wears a bright yellow short-sleeve knit polo shirt featuring contrasting stripes and subtle embroidery details, paired with wide-leg textured cream trousers and black loafers. Large dark-tinted glasses complete the look, while set design by Jabez Bartlett creates an intimate retro interior backdrop. The composition is vertical with polished lighting, highlighting rich textures and a sophisticated vintage-inspired palette.

Style

Editorial, Vertical, Warm, Retro

Industries

Designer Fashion

Color

Golden Yellow (50%)
Cream (50%)

Background

Set-dressed

Context

Advertising Campaign