Brand
ProjectFall 2024 Ad Campaign

Amiri Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image is part of the Fall 2024 ad campaign for Amiri, photographed by Glen Luchford with art direction by Jonny Lu Studio and styling by Ellie Grace Cumming. A young male model stands in an interior setting featuring a long vanity mirror illuminated by warm overhead bulb lighting. He wears a textured brown blazer over a patterned button-down shirt and a white undershirt, paired with dark trousers and a slim belt. His hand gently holds the tasselled end of a long scarf draped around his neck. The warm, low-key lighting creates soft shadows and a rich tonal atmosphere within the dressing room environment.
Style
Horizontal, Commercial, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Camel (50%)
Jet Black (50%)
Background
Hotel Room
Context
Advertising Campaign



