BrandAmiri
ProjectFall 2024 Ad Campaign

Amiri Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait from the Amiri Fall 2024 ad campaign captures a male model in profile, styled by Ellie Grace Cumming. The subject wears dark sunglasses and a heavily embellished or patterned black jacket with a contrasting animal-print scarf accent. A silver pendant necklace rests over a black undershirt, adding detail to the look. The lighting is warm and directional, casting gentle shadows across the face against a rich reddish-brown draped background. Glen Luchford photographed the campaign, with art direction by Jonny Lu Studio and creative direction by Mike Amiri.
Style
Editorial, Vertical, Warm, Clean
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Camel (30%)
Background
Set-dressed
Context
Advertising Campaign



