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  • ·Amiri Fall 2024 Ad Campaign Editorial by Glen Luchford
BrandAmiri
ProjectFall 2024 Ad Campaign
A man in a shimmering cream blazer and animal print shirt stands in an empty movie theater with red velvet seats.

Amiri Fall 2024 Ad Campaign 2024

Associated creatives

Mike Amiri
Mike AmiriAmiri Creative Director
Jonny Lu Studio
Jonny Lu StudioArt Director
Glen Luchford
Glen LuchfordPhotographer
Sunwoo
SunwooModels
Ashton Sanders
Ashton SandersModels
and Seth Lee
and Seth LeeModels
Ellie Grace Cumming
Ellie Grace CummingStylist

Tags

man in sparkling blazersparkling blazerleopard print shirtman in leopard print shirtcream suitman in cream suit

Description

This Fall 2024 ad campaign image for Amiri was photographed by Glen Luchford, with art direction by Jonny Lu Studio and styling by Ellie Grace Cumming. The scene features a young man standing amidst rows of empty red velvet seats inside a vintage cinema or theatre. He wears a glittering cream-coloured tailored blazer with wide lapels over a patterned leopard-print shirt and matching trousers. The low-key interior lighting casts soft shadows across the auditorium, emphasizing the rich crimson tones of the theatre seating and heavy velvet curtains. The cinematic composition is rich with textural contrast between the sparkling metallic fabric of the suit and the plush upholstery.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Cream (60%)
Jet Black (40%)

Background

Theatre

Context

Advertising Campaign