Amiri Fall 2024 Ad Campaign 2024

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This Fall 2024 ad campaign image for Amiri was photographed by Glen Luchford, with art direction by Jonny Lu Studio and styling by Ellie Grace Cumming. The scene features a young man standing amidst rows of empty red velvet seats inside a vintage cinema or theatre. He wears a glittering cream-coloured tailored blazer with wide lapels over a patterned leopard-print shirt and matching trousers. The low-key interior lighting casts soft shadows across the auditorium, emphasizing the rich crimson tones of the theatre seating and heavy velvet curtains. The cinematic composition is rich with textural contrast between the sparkling metallic fabric of the suit and the plush upholstery.