Ami Summer 2024 Ad Campaign 2024

Description

This fashion portrait from the Ami Summer 2024 ad campaign features model Olivia Dean photographed by Vitali Gelwich, with creative direction by Alexandre Mattiussi. The subject is captured in a vertical frame, squatting against a dark studio background while wearing a black long-sleeve top. She rests one hand near her face while holding a structured beige handbag in the other hand. The lighting is low-key, creating soft shadows across the scene and highlighting the rich textures of her dark attire against the neutral backdrop.

Style

Vertical, Commercial, Desaturated, Matte

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign