ProjectSummer 2024 Ad Campaign

Summer 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Captured by photographer Vitali Gelwich, this black and white portrait features model Olivia Dean for the Ami Summer 2024 ad campaign directed by Alexandre Mattiussi. The subject wears a dark long-sleeved top and holds a light-colored handbag close to her chest, with one hand resting near her face in a contemplative pose. The dramatic low-key lighting highlights her features against a dark, moody background, creating high-contrast shadows and a cinematic atmosphere typical of high-end fashion photography.
Style
Editorial, Horizontal, Cinematic, Monochrome, Gritty
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Pure White (30%)
Background
Black Seamless
Context
Advertising Campaign
