Summer 2024 Ad Campaign 2024

Description

This image is part of the Summer 2024 ad campaign for the brand Ami, photographed by Vitali Gelwich with model Olivia Dean and creative direction by Alexandre Mattiussi. The close-up composition features a model wearing a fitted grey ribbed knit dress with diagonal texture lines. The background is a dark, minimal setting, creating a high-contrast look that emphasizes the tactile ribbed fabric. The lighting highlights the form-fitting silhouette and knit texture of the garment.

Style

Vertical, Commercial, Clean, Matte

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

Black Seamless

Context

Advertising Campaign