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  • ·AMI Kids AW26 Campaign by Santi de Hita
BrandAmi
ProjectAMI KIDS AW26
Two young boys in Ami knit sweaters and beige trousers sharing a vintage red bicycle against a neutral studio backdrop.

Ami AMI KIDS AW26 2026

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiDesigner
Santi de Hita
Santi de HitaPhotographer
Marianne Krauss
Marianne KraussFashion Editor/Stylist
Cyril Laine
Cyril LaineMakeup Artist
Tristan Tilagone
Tristan TilagoneSet Designer

Tags

two boys on bicycletwo boysboys on bicyclevintage red bicyclered bicyclegreen knit sweatergreen sweatercharcoal knit sweatergrey sweatertan trousersbeige pants

Description

Two young boys pose together on a vintage red bicycle for the AMI Kids AW26 campaign. The child in front wears a deep green knit crewneck sweater featuring the red Ami de Cœur logo, paired with a beige baseball cap and wide-leg tan trousers. Seated behind him, a red-haired boy smiles in a charcoal grey knit sweater and matching beige trousers. The studio composition features clean, soft lighting over a pale neutral seamless backdrop and a textured sandy ground plane.

Style

Vertical, Commercial, playful, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Beige (40%)
Forest Green (30%)
Charcoal (30%)

Background

White Seamless

Context

Advertising Campaign