Ami AMI KIDS AW26 2026

Description

Photographed by Santi de Hita for the AMI KIDS AW26 campaign, three young children interact and laugh together against a soft studio backdrop. The central child smiles widely, wearing a grey knit sweater featuring the signature red Ami de Coeur monogram over a crisp white collared shirt and a backwards cap. In the foreground, a child in a rolled-sleeve camel t-shirt is turned away from the camera, while a red-haired child in a black top stands on the right. Styled by Marianne Krauss with design direction by Alexandre Mattiussi.

Style

Vertical, Commercial, playful, Clean, Warm

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign