Logo
  • Home
  • ·Media
  • ·Ami Holiday 2023 campaign featuring winter outerwear
BrandAmi
ProjectHoliday 2023 Ad Campaign
Four models in winter outerwear including a metallic puffer vest and white puffer jacket against a grey background.

Ami Holiday 2023 Ad Campaign 2023

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiAmi Creative Director
Daniel Archer
Daniel ArcherPhotographer
Lena Bystrova
Lena BystrovaModels
Majda John Peter
Majda John PeterModels
Ridzman Zidaine
Ridzman ZidaineModels
Imruh Asha
Imruh AshaStylist
Ryan Mitchell
Ryan MitchellHair
Ana Takahashi
Ana TakahashiMakeup

Tags

four models posinggroup of modelswinter fashion campaignmetallic puffer veststriped turtleneck sweaterwhite puffer jacket

Description

This image from the Ami Holiday 2023 ad campaign features four models posing against a neutral grey studio background. The group includes a male model on the left wearing a reflective silver metallic puffer vest over a white long-sleeve top and trousers, a central female model seated in a white striped turtleneck sweater, a male model behind her wearing a white beanie and sweatshirt, and a female model on the right wearing an oversized white puffer jacket. The lighting is soft and even, highlighting the textures of the knitwear and the metallic sheen of the outerwear. The composition is structured as a polished studio portrait.

Style

Editorial, Horizontal, Desaturated, Clean

Techniques

Natural light, Soft Light

Industries

Designer Fashion

Color

Pure White (50%)
Silver (metallic) (30%)

Background

Grey Seamless

Context

Advertising Campaign