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  • ·Ami Holiday 2023 campaign fashion portrait by Daniel Archer
ProjectHoliday 2023 Ad Campaign
Two models in matching white outfits wearing metallic cross-body bags against a pale grey studio seamless background.

Holiday 2023 Ad Campaign 2023

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiAmi Creative Director
Daniel Archer
Daniel ArcherPhotographer
Lena Bystrova
Lena BystrovaModels
Majda John Peter
Majda John PeterModels
Ridzman Zidaine
Ridzman ZidaineModels
Imruh Asha
Imruh AshaStylist
Ryan Mitchell
Ryan MitchellHair
Ana Takahashi
Ana TakahashiMakeup

Tags

two models wearing white outfitstwo modelsmodels wearing white outfitswhite outfitsmodelssilver metallic cross-body bagssilver cross-body bagsmetallic bagscross-body bags

Description

This fashion campaign portrait for Ami's Holiday 2023 ad campaign was photographed by Daniel Archer. The image features two models standing close together against a neutral grey studio background, with the female model resting her head gently against the male model's shoulder. Both individuals wear matching cream or off-white long-sleeved tops and light bottoms, accessorized with striking silver metallic cross-body pouches and bags. The lighting is soft and even, creating a clean, understated aesthetic that highlights the textures of the apparel and accessories. Styled by Imruh Asha, with hair by Ryan Mitchell and makeup by Ana Takahashi.

Style

Editorial, Vertical, Cool, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Cream (70%)
Silver (metallic) (30%)

Background

Grey Seamless

Context

Advertising Campaign