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  • ·Ami Fall 2025 Ad Campaign profile portrait by Sofiane Lahcen
BrandAmi
ProjectFall 2025 Ad Campaign
Profile portrait of a woman with long hair blowing in the wind against a dark textured wall for an Ami campaign.

Ami Fall 2025 Ad Campaign 2025

Associated creatives

Sofiane Lahcen
Sofiane LahcenCreative Director & Photographer
Elvis Candy-Radovanovic
Elvis Candy-RadovanovicModels
Famke van Hasselt
Famke van HasseltModels

Tags

woman in profilewoman profile portraitprofile portraitwomanlong hairhair blowing in wind

Description

This commercial campaign image for Ami features a profile portrait captured by creative director and photographer Sofiane Lahcen. The shot focuses on a model with long hair dynamically blowing across the frame in a gentle breeze. The subject is set against a dark, textured wall under natural lighting that casts a soft shadow behind her head. White typographic branding for Ami is subtly overlaid on the left side of the composition. The overall aesthetic is clean and editorial, highlighting the natural movement and texture of the hair.

Style

Editorial, Horizontal, Grainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Concrete Texture

Context

Advertising Campaign