Ami Fall 2025 Ad Campaign 2025

About

This commercial campaign image for Ami features a profile portrait captured by creative director and photographer Sofiane Lahcen. The shot focuses on a model with long hair dynamically blowing across the frame in a gentle breeze. The subject is set against a dark, textured wall under natural lighting that casts a soft shadow behind her head. White typographic branding for Ami is subtly overlaid on the left side of the composition. The overall aesthetic is clean and editorial, highlighting the natural movement and texture of the hair.