BrandAmi
ProjectFall 2025 Ad Campaign
Ami Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This editorial image from the Fall 2025 ad campaign for Ami features two male models posing against a neutral concrete architectural backdrop. The model on the left stands shirtless wearing patterned shorts, while the model on the right pulls a white t-shirt off over his head, wearing denim jeans. Soft daylight illuminates the scene, casting subtle shadows against the plain wall. Centered text across the composition displays the brand name. The photograph was created under the direction of Sofiane Lahcen, featuring models Elvis Candy-Radovanovic and Famke van Hasselt.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Denim (50%)
Background
Concrete Texture
Context
Advertising Campaign