BrandAmi
ProjectFall 2025 Ad Campaign

Ami Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This close-up portrait from the Ami Fall 2025 ad campaign features models Elvis Candy-Radovanovic and Famke van Hasselt interacting intimately. The subjects are captured in a candid moment, both biting into a single red apple held between them. The composition uses a tight vertical framing with warm natural lighting highlighting textures of skin, hair, and clothing. White button-down shirts form the primary apparel, accented by gold jewelry including rings and earrings. Sofiane Lahcen directed and photographed the campaign, combining editorial sensibility with a tactile, intimate mood.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Crimson (20%)
Gold (10%)
Context
Advertising Campaign