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Close-up portrait of a woman and man biting into a red apple together for the Ami Fall 2025 ad campaign.

Ami Fall 2025 Ad Campaign 2025

Associated creatives

Tags

Description

This close-up portrait from the Ami Fall 2025 ad campaign features models Elvis Candy-Radovanovic and Famke van Hasselt interacting intimately. The subjects are captured in a candid moment, both biting into a single red apple held between them. The composition uses a tight vertical framing with warm natural lighting highlighting textures of skin, hair, and clothing. White button-down shirts form the primary apparel, accented by gold jewelry including rings and earrings. Sofiane Lahcen directed and photographed the campaign, combining editorial sensibility with a tactile, intimate mood.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Crimson (20%)
Gold (10%)

Context

Advertising Campaign