BrandAmi
ProjectFall 2024 Ad Campaign Part 2
Ami Fall 2024 Ad Campaign Part 2 2024
Associated creatives
Tags
Description
This photograph for Ami's Fall 2024 Ad Campaign Part 2, captured by photographer Vitali Gelwich in Shanghai, portrays a narrow alleyway enclosed by weathered wooden buildings and historical architecture. The composition features a moody and atmospheric street view under an overcast sky, with dark wooden facades flanking the cobblestone pathway. The muted color palette and soft natural light emphasize the rustic textures of the old structures. The scene is shot with an editorial perspective, focusing on the intricate details of the urban environment.
Style
Editorial, Vertical, Desaturated
Techniques
Natural light
Background
Alley
Context
Advertising Campaign