Ami Fall 2024 Ad Campaign Part 2 2024

Description

This photograph for Ami Fall 2024 Ad Campaign Part 2 features a black leather handbag placed prominently on the plush red velvet seat of a traditional rickshaw. The vehicle is fitted with a tan fabric canopy overhead and positioned in a narrow alleyway flanked by weathered wooden and concrete structures. Natural sunlight filters into the space, casting sharp shadows across the carriage seat and highlighting the texture of the handbag's hardware and leather. Vitali Gelwich captured the image on location in Shanghai, China.

Style

Horizontal, Commercial, Earthy, Raw

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Background

Alley

Context

Advertising Campaign