Alex Black, Paris
Associated creatives
Tags
Description
A male basketball player is captured mid-air in the exact motion of shooting a basketball overhead against a stark black background. A prominent white Adidas logo is overlaid centrally across his torso. The dramatic low-key lighting highlights the muscular definition of his arms and torso while casting deep shadows. He wears a sleeveless athletic top, shorts, knee compression sleeves, and athletic shoes. The composition emphasises verticality and athletic power in a high-contrast sports commercial style.
Style
Vertical, Commercial, Action, Matte
Techniques
High-speed / freeze, Low-key / chiaroscuro
Industries
Basketball
Color
Jet Black (50%)
Pure White (50%)
Background
Black Seamless
Context
Advertising Campaign