Alaïa Spring 2025 Ad Campaign 2025

About

Model Daria Werbowy leans gracefully against a minimalist white corner wall in this campaign image for Alaïa's Spring 2025 collection, photographed by Tyrone Lebon. She wears a form-fitting, sleeveless white floor-length dress with sheer paneling details. Strong directional sunlight casts sharp geometric shadows across the pristine architectural backdrop. The bold typographic logo for Alaïa PARIS is integrated across the lower portion of the frame alongside campaign credit text. Art direction is led by Ezra Petronio, Daria Werbowy, and Lana Petrusevych, with styling and production completed by the creative team.