Alaïa Spring 2025 Ad Campaign 2025

About

This image from the Alaïa Spring 2025 ad campaign features model Daria Werbowy photographed by Tyrone Lebon. Daria Werbowy stands against an architectural interior background, wearing an exaggerated black sculptural padded garment with voluminous rounded forms. Her dark hair is pulled back tightly, and her makeup includes dark, moody lips. Large white capitalized typography reading Alaïa and Paris is overlaid across the lower portion of the frame. The lighting is bright and directional, highlighting the smooth sheen of the dark fabric against clean architectural lines. Art direction was led by Ezra Petronio, Daria Werbowy, and Lana Petrusevych, with hair by Anthony Turner and makeup by Yadim Carranza.