Alaïa Spring 2025 Ad Campaign 2025

About

This campaign image for the Alaïa Spring 2025 ad campaign features model Daria Werbowy squatting in a bright interior space with large windows casting long shadows across the floor. She wears a voluminous, heavily textured pink fringed coat with a high collar and dark lipstick. The photograph was captured by Tyrone Lebon, with art direction by Ezra Petronio, Daria Werbowy, and Lana Petrusevych, hair by Anthony Turner, makeup by Yadim Carranza, casting by Ashley Brokaw, and set design by Happy Massee under the creative direction of Pieter Mulier.