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  • ·Alaïa Spring 2025 Ad Campaign with Daria Werbowy
BrandAlaïa
ProjectSpring 2025 Ad Campaign
Model Daria Werbowy in a textured pink coat squatting in an interior space for Alaïa Spring 2025 campaign.

Alaïa Spring 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio
Ezra PetronioArt Director
Daria Werbowy
Daria WerbowyArt Director
and Lana Petrusevych
and Lana PetrusevychArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Daria Werbowy
Daria WerbowyModels
Anthony Turner
Anthony TurnerHair
Yadim Carranza
Yadim CarranzaMakeup
Ashley Brokaw
Ashley BrokawCasting Director
Happy Massee
Happy MasseeSet Designer

Tags

daria werbowydaria werbowy in pink coatpink fringed coatpink coatfringed coatmodel squattingwoman squatting

Description

This campaign image for the Alaïa Spring 2025 ad campaign features model Daria Werbowy squatting in a bright interior space with large windows casting long shadows across the floor. She wears a voluminous, heavily textured pink fringed coat with a high collar and dark lipstick. The photograph was captured by Tyrone Lebon, with art direction by Ezra Petronio, Daria Werbowy, and Lana Petrusevych, hair by Anthony Turner, makeup by Yadim Carranza, casting by Ashley Brokaw, and set design by Happy Massee under the creative direction of Pieter Mulier.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Blush (70%)

Background

Office

Context

Advertising Campaign