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  • ·Alaia Fall 2024 campaign featuring Awar Odhiang
BrandAlaïa
ProjectFall 2024 Ad Campaign
Model Awar Odhiang in denim jeans posing against an ornate green and gold patterned wall for Alaïa

Alaïa Fall 2024 Ad Campaign 2024

Associated creatives

Pieter Mulier
Pieter MulierCreative Director
Ezra Petronio & Lana Petrusevyc
Ezra Petronio & Lana PetrusevycArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Anthony Turner
Anthony TurnerHair
Yadim 
Yadim Makeup
Ashley Brokaw
Ashley BrokawCasting Director
Arthur De Borman
Arthur De BormanProduction Designer
Awar Odhiang
Awar OdhiangModels
Felice Nova Noordhoff
Felice Nova NoordhoffModels
Mona Tougaard
Mona TougaardModels
Vittoria Ceretti
Vittoria CerettiModels

Tags

black woman posingblack womanwoman posingdenim trousersdenim pantsblue trousers

Description

This image from the Alaïa Fall 2024 ad campaign features model Awar Odhiang posing against an ornate green and gold patterned wall with wood paneling. The subject wears dark blue denim trousers and poses with one arm raised against the wall, captured in a vertical composition. Bold red typographic elements bearing the brand name Alaïa overlay the lower portion of the frame. The lighting highlights the subject's form against the textured backdrop, creating a striking editorial aesthetic under the creative direction of Pieter Mulier and photography by Tyrone Lebon.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Flash

Industries

Luxury Fashion Houses

Color

Navy (50%)
Crimson (50%)

Background

Textured Backdrop

Context

Advertising Campaign