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Model Mona Tougaard resting on a white bed wearing high heels for an Alaïa ad campaign photographed by Tyrone Lebon.

Alaïa Fall 2024 Ad Campaign 2024

About

This image from the Alaïa Fall 2024 ad campaign features model Mona Tougaard resting on a white bed in a hotel room setting. Photographed by Tyrone Lebon with creative direction by Pieter Mulier, the composition shows the subject lying on white bedding with legs raised, wearing black high heels. The scene is framed horizontally with soft natural lighting, creating an intimate, editorial mood. Bold black typography reading ALAÏA appears prominently across the lower portion of the frame alongside location and date details.

Brand

Alaïa

Project

Alaïa Fall 2024 Ad Campaign 2024

Keywords

mona tougaardmodel on bedwoman in heelsblack high heels

Credits

Pieter Mulier
Creative Director
Ezra Petronio & Lana Petrusevyc
Art Director
Tyrone Lebon
Photographer
Aleksandra Woroniecka
Stylist
Anthony Turner
Hair

Styles

EditorialHorizontalClean

Techniques

Analogue / filmNatural light

Industries

Luxury Fashion Houses

Background

Hotel Room

Context

Advertising Campaign
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