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  • ·Alaïa Fall 2024 Ad Campaign with Mona Tougaard
BrandAlaïa
ProjectFall 2024 Ad Campaign
Model Mona Tougaard resting on a white bed wearing high heels for an Alaïa ad campaign photographed by Tyrone Lebon.

Alaïa Fall 2024 Ad Campaign 2024

Associated creatives

Pieter Mulier
Pieter MulierCreative Director
Ezra Petronio & Lana Petrusevyc
Ezra Petronio & Lana PetrusevycArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Anthony Turner
Anthony TurnerHair
Yadim 
Yadim Makeup
Ashley Brokaw
Ashley BrokawCasting Director
Arthur De Borman
Arthur De BormanProduction Designer
Awar Odhiang
Awar OdhiangModels
Felice Nova Noordhoff
Felice Nova NoordhoffModels
Mona Tougaard
Mona TougaardModels
Vittoria Ceretti
Vittoria CerettiModels

Tags

mona tougaardmodel on bedwoman in heelsblack high heels

Description

This image from the Alaïa Fall 2024 ad campaign features model Mona Tougaard resting on a white bed in a hotel room setting. Photographed by Tyrone Lebon with creative direction by Pieter Mulier, the composition shows the subject lying on white bedding with legs raised, wearing black high heels. The scene is framed horizontally with soft natural lighting, creating an intimate, editorial mood. Bold black typography reading ALAÏA appears prominently across the lower portion of the frame alongside location and date details.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Background

Hotel Room

Context

Advertising Campaign