AIGA Brand Identity 2017

Description

This image showcases brand identity work by Mother Design for AIGA, featuring bold pink signage and directional graphics integrated into a hotel lobby environment. On the left side, a large pink graphic panel displays stark black typography with the words OPENING NIGHT RECEPTION alongside event details. On the right side, tall vertical coral-pink pylons with arrows and the text MAIN STAGE and DESIGN FAIR stand on tiled flooring. A crowd of people is visible in the background, walking through the interior space beneath overhead directional signs. The composition contrasts clean graphic design elements with a documentary photograph of an active event space.

Style

Editorial, Horizontal, Clean

Industries

Digital Media & Publishers

Color

Background

Hotel Lobby

Context

Advertising Campaign