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BrandAIGA
ProjectBrand Identity
A stacked pile of colourful books featuring typographic text on the spines against a light grey studio background.

AIGA Brand Identity 2017

Associated creatives

Mother Design
Mother DesignGraphic Design

Tags

stacked bookscolourful booksbook spinesbooksbook stack

Description

A neat vertical stack of colourful books is centrally framed against a neutral light grey background. Each book spine features uniform debossed typography reading AIGA DESIGN CONFERENCE LAS VEGAS OCTOBER 2016. The vibrant palette spans shades of red, turquoise, blue, pink, and yellow, creating a striking graphic pattern of horizontal bands. The lighting is bright and even, highlighting the clean matte texture of the paper covers and the crisp typography. Mother Design created this visual identity for the AIGA brand project.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Crimson (30%)
Sky Blue (30%)
Lemon (20%)

Background

Grey Seamless

Context

Advertising Campaign, Website / Web