This behind-the-scenes look at Coinbase's 'Your Way Out' campaign offers a view into the technical execution of the project, focusing on the production of miniature sets and physical builds. The documentary-style footage captures the intricate craft behind the scenes, highlighting the use of papier-mache figures and detailed scale models on a simulated city street backdrop.
The project utilizes a combination of live-action filmmaking techniques and physical craftsmanship to build its visual world. Production was supported by MJZ, while Selected Works handled the post-production and VFX elements. The execution leans into a clean and polished aesthetic to detail the commercial production process.
