Whole Foods
Whole Foods grocery campaigns exploring brand ethos and craft through creative partnerships
Featured Whole Foods projects
This week's top Whole Foods projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Whole Foods · Bread
This commercial for Whole Foods highlights the brand's bakery department, featuring a customer browsing an assortment of fresh artisan loaves. The film captures the tactile quality of the product through close-up shots of crusts and textures set against a bright, natural-light environment. Developed by agency MullenLowe, the spot incorporates a curated audio identity provided by Mophonics. The piece utilizes live-action techniques to emphasize the shop floor experience.
Whole Foods · Manifesto
Whole Foods presents Manifesto, a brand film produced by agency Mythology that traces the journey of food production from its origin to the shelf. The production highlights the diverse roles within the supply chain, featuring scenes of farmers, ranchers, and fishermen engaged in daily operations across cattle ranches, citrus orchards, and coastal fishing vessels. Utilizing live-action technique, the film leans into atmospheric color grading and natural light to establish a grounded visual tone. The narrative prioritizes transparency in sourcing, documenting the labor involved in agriculture and commercial fishing to illustrate the path from farm to table.
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