Whole Foods

Jun 2024

Whole Foods presents Manifesto, a brand film produced by agency Mythology that traces the journey of food production from its origin to the shelf. The production highlights the diverse roles within the supply chain, featuring scenes of farmers, ranchers, and fishermen engaged in daily operations across cattle ranches, citrus orchards, and coastal fishing vessels. Utilizing live-action technique, the film leans into atmospheric color grading and natural light to establish a grounded visual tone. The narrative prioritizes transparency in sourcing, documenting the labor involved in agriculture and commercial fishing to illustrate the path from farm to table.

Horizontal, Cinematic, Warm

Natural light

Grocery

Agricultural Land

Brand Film / Corporate Video