Whirlpool
Whirlpool's emotive home appliance commercials exploring family and domestic life
Featured Whirlpool projects
This week's top Whirlpool projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Whirlpool · Director's Cut
Whirlpool’s latest commercial, titled Director's Cut, focuses on the intersection of culinary activity and family connection within a residential setting. Produced by GREATERGOOD, the film captures a multi-generational gathering, tracing the preparation of a meal from arrival to kitchen collaboration. The live-action piece leans into a warm aesthetic, utilizing natural light to highlight the domestic environment. Through an observational approach, the spot centers on shared cultural heritage and the collaborative nature of home cooking.
Whirlpool · Dad and Andy
Whirlpool’s Dad and Andy captures domestic and suburban family moments through an observational, narrative lens. The project leverages natural lighting and soft framing to ground its cinematic execution in relatable, everyday interactions. Produced by Caviar London, the piece employs a live-action technique that emphasizes a clean visual aesthetic. Post-production and VFX were also handled by Caviar London, balancing a polished finish with the video's intimate storytelling approach.
Whirlpool · Sama's Lunchbox
Whirlpool’s Sama’s Lunchbox is a commercial film that follows a young girl as she introduces her cultural food to friends within a school setting. The narrative explores themes of immigration and family through observational framing and a warm, clean visual aesthetic. Produced by Zulu Alpha Kilo, the project employs a documentary style to capture domestic and academic environments. The spot uses natural light and live-action techniques to emphasize the connections formed in classrooms and community spaces, with post-production by REDLAB Inc. and original music by Berkeley Inc.
Whirlpool · Care Less
Whirlpool presents 'Care Less,' a commercial campaign showcasing the integration of domestic appliances into daily life. The project features a series of vignettes that highlight various household routines, including cooking and laundry management, set within vibrant, detailed interiors. Produced by Imposter, the work employs live-action techniques to capture candid moments and expressive interactions between individuals in the home. The visual tone is defined by warm lighting and a focus on domestic functionality across multiple household settings.
Whirlpool · Whirlpool Anthem
The Whirlpool Anthem campaign, produced by Caviar London with creative direction from Digitas, highlights everyday domestic moments through a cinematic and lively lens. The commercial spans a series of vibrant vignettes, ranging from lighthearted kitchen interactions to active scenes of roller skating. Technically driven by live-action techniques and a warm, polished aesthetic, the film leans into rich colour palettes and detailed interior settings to showcase the brand's appliances within the rhythm of modern home life.
Whirlpool · Big Boi
Whirlpool partners with Big Boi for a brand campaign highlighting custom appliance design. The project moves between informal home settings and tight product features, utilizing live-action technique to bridge personal storytelling with consumer technology. The commercial, produced by Whirlpool Corporation - WoW Studios, documents the artist presenting rare memorabilia alongside his personalized washing machine. Presented in a vertical format, the work emphasizes the product's clean aesthetic through a series of direct, character-led sequences.
Whirlpool · Messy
Whirlpool’s latest commercial campaign, Messy, explores the intersection of hectic family life and modern appliance utility. The project captures authentic, high-energy domestic moments, framing household chores within a grounded, documentary-style narrative. Produced by Wild Gift, the film leans into a live-action technique to highlight the daily interaction between people and their technology. Through natural indoor lighting and a focus on candid family activity, the campaign provides a practical look at the reliability of Whirlpool appliances in busy, real-world environments.
Whirlpool · Lost and Found
Whirlpool presents 'Lost and Found', a commercial production that captures domestic rhythms and the search for misplaced items within the family home. Produced by Wild Gift, the project moves through a kitchen, bedroom, closet, and hallway, grounding its narrative in familiar, everyday settings. The film leans into a live-action technique, utilizing natural lighting to maintain an authentic atmosphere across each interior space. It focuses on the intersection of household activity and domestic technology, framing personal moments through a horizontal lens.
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