Whirlpool: Sama's Lunchbox
Brand
Date
Mar 2023
Description
Whirlpool’s Sama’s Lunchbox is a commercial film that follows a young girl as she introduces her cultural food to friends within a school setting. The narrative explores themes of immigration and family through observational framing and a warm, clean visual aesthetic. Produced by Zulu Alpha Kilo, the project employs a documentary style to capture domestic and academic environments. The spot uses natural light and live-action techniques to emphasize the connections formed in classrooms and community spaces, with post-production by REDLAB Inc. and original music by Berkeley Inc.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Office
Context
TVC / TV Commercial
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