Whirlpool: Big Boi
Brand
Date
Aug 2025
Description
Whirlpool partners with Big Boi for a brand campaign highlighting custom appliance design. The project moves between informal home settings and tight product features, utilizing live-action technique to bridge personal storytelling with consumer technology. The commercial, produced by Whirlpool Corporation - WoW Studios, documents the artist presenting rare memorabilia alongside his personalized washing machine. Presented in a vertical format, the work emphasizes the product's clean aesthetic through a series of direct, character-led sequences.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Crimson
Background
Kitchen
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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