Specsavers
Specsavers creative campaigns across eyewear, eye care and audiology services
Featured Specsavers projects
This week's top Specsavers projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Specsavers · Artic
Specsavers continues its long-running campaign narrative with 'Artic,' a commercial spot that contrasts an isolated research station against an absurd, unexpected discovery. The film follows a researcher who, after receiving a supplies airdrop in a harsh snowy landscape, uncovers a performer in a full clown costume hidden inside the crate. The project features a cinematic aesthetic that leans into a raw, live-action technique to ground the humor in its desolate, earthy setting. Creative and production duties were handled by Specsavers Creative, with post-production and VFX provided by Unit Media and sound design by Soho Square Studios.
Project Specsavers · Summer Ready
Specsavers presents the Summer Ready eyewear campaign, captured by photographer Seiya Taguchi. The series leans into a seasonal aesthetic, centering on portraits of talent in aquatic settings. Utilizing natural light to highlight wet textures, the imagery features subjects wearing a variety of frame styles against water-focused backdrops. The campaign employs a warm color palette to present the eyewear collection for the summer season.
Specsavers · Should've Gone To Specsavers
Specsavers continues its long-running 'Should’ve Gone To Specsavers' campaign with a cinematic spot set within a formal concert hall. Directed by Conor Mercury, the film follows a classical orchestra ensemble through an intense live performance. The production leans into a clean, high-fidelity aesthetic, utilizing cinematic framing and dramatic stage lighting to spotlight the musicians. With cinematography by Sherwin Akbarzadeh, the piece captures the energy of the orchestra through a live-action technique, maintaining a focused, observational tone throughout the sequence.
Specsavers · Atipalku Intjalki - 30s
In a poignant intersection of cultural preservation and public awareness, the documentary short Atipalku Intjalki captures the profound connection between an Indigenous Australian artist and the vast, arid expanse of Central Australia. Directed by the team at TBWA\\Melbourne, this project functions as a delicate visual portrait of Atipalku Intjalki, whose work in Pukatja spans over five decades. The film utilizes a distinct documentary approach to ground the narrative, leaning into the raw authenticity of reportage to bridge the distance between the viewer and the artist's ancestral home. Throughout the piece, viewers are immersed in the textures of the landscape through a warm, ochre-heavy color palette that mirrors the vibrant acrylics used in the artist's intricate dot paintings. By leveraging natural light and a live-action technique, the filmmakers allow the arid beauty of the red-earth deserts to act as a living backdrop to Atipalku's own voice. The storytelling is purposeful and unhurried, emphasizing the sanctity of place and the persistence of traditional art forms in a modern context. Through this collaboration with the creative minds at TBWA\\Melbourne and the strategic support of Ogilvy PR, the campaign successfully elevates the visibility of Indigenous narratives, transforming a personal history into a wider public conversation about heritage, territory, and the enduring power of creative expression in the heart of Australia.
Specsavers · Earring
Specsavers explores domestic humor in this commercial spot titled 'Earring.' The project focuses on a lighthearted interaction between two figures in a residential setting, utilizing a polished live-action technique to ground the narrative. The film leans into natural light and a warm color palette to establish its cozy living room atmosphere. Production was handled by Another Film Company with creative direction from the Specsavers Creative team.
Specsavers · Kitchen
Specsavers explores situational clarity in its latest commercial, Kitchen. The narrative follows an older man preparing a meal in a domestic setting, captured with soft natural light to enhance the home interior environment. The film leans into a clean, live-action technique that highlights everyday interactions. Creative direction from Specsavers Creative brings the domestic scene to life, supported by Another Film Company for production. Post-production and VFX were handled by Coffee & TV UK and Shift Post, with sound design from Soho Square. The project serves as a campaign entry for the brand's audiology division.
Specsavers · Glasses
Specsavers highlights the personalized nature of their home consultation service in this latest commercial spot. The film centers on an elderly woman and her optician, capturing the collaborative process of selecting eyewear within a familiar, domestic kitchen setting. Produced by Another Film Company, the live-action project emphasizes an intimate, consultative experience. The execution leans into soft, natural lighting to create a grounded aesthetic throughout the exchange.
Specsavers · Man
Specsavers highlights its accessible eye care services in this commercial film, focusing on the convenience of home visits. The narrative centres on an interaction between an elderly patient and an optician within a domestic setting. Developed by Specsavers Creative, the project employs a cinematic, live-action technique to convey the service offering. The visual execution relies on natural light to maintain an intimate atmosphere, framed within a warm, grounded interior space.
Specsavers · A Little Bit Obsessed
Specsavers explores the intersection of hearing health and cognitive processing in its latest commercial, A Little Bit Obsessed. The campaign employs a series of dialogue-driven vignettes that shift between familiar settings, including a restaurant and an airplane cabin, to illustrate the nuances of auditory engagement. Developed by agency TBWA\Australia, the narrative utilizes a cinematic approach to frame the importance of hearing diagnostics. The production features live-action technique and relies on natural interior lighting to maintain a grounded, observational tone throughout the series of conversations.
Specsavers · Luke Littler Teaches the Worst Football Team to Win
Specsavers explores the intersection of professional sports and community athletics in this promotional film, 'Luke Littler Teaches the Worst Football Team to Win.' The narrative tracks a local football team’s season, grounding the action in a series of candid training drills and high-stakes match highlights. Utilizing a documentary-style approach, the production integrates drone footage and slow motion sequences to capture the physical intensity of the sport. The edit maintains a polished, live-action technique, balancing on-field action with sideline reactions to document the group’s progression.
Specsavers · Elton John
Specsavers collaborates with Sir Elton John in this commercial campaign, capturing the musician as he curates and discusses his signature eyewear collection. The film leans into a behind-the-scenes aesthetic, placing the subject within a bright photo studio environment filled with his iconic stage wardrobe. The production utilizes live-action techniques to frame the narrative, maintaining a clean visual language. Through the use of natural light and high-key studio staging, the project centers on the detail and vibrancy of the eyewear against the backdrop of the production equipment and costumes.
Specsavers · Welcome to Melbourne
Specsavers partners with TBWA Melbourne for their 'Welcome to Melbourne' campaign, an initiative that leverages Out of Home advertising to capture public attention. The project leans into a humorous tone, centering on a strategically placed digital billboard that displays a greeting alongside the brand's long-standing tagline. Utilizing a mix of live-action technique and motion graphics, the campaign documentation captures real-world traffic footage layered with animated typography. The content highlights the humorous public reception of the optical prank, presenting a clean and observational view of the billboard in its urban environment.
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