NYU Langone Health
NYU Langone Health's impactful documentary campaigns and high-stakes healthcare storytelling
Featured NYU Langone Health projects
This week's top NYU Langone Health projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
NYU Langone Health · Heart
NYU Langone Health presents Heart, a commercial campaign highlighting the integration of human expertise and advanced medical technology. The film captures clinical workflows through a focus on surgical teams, robotic systems, and diagnostic tools, set against a backdrop of both sterile healthcare environments and natural outdoor scenes. Produced by Deloitte Digital, the project employs a clean, live-action technique to document the precision of cardiac care. The visual language balances cool tones within the facility against warm, natural light to underscore a focus on patient outcomes and medical collaboration.
NYU Langone Health · Heart
NYU Langone Health presents Heart, a corporate health video that offers a focused look at the institution's specialized medical teams and patient care. The production highlights the integration of advanced surgical technology, showcasing professionals interacting with digital imaging and robotic equipment in a modern clinical environment. The film leans into a clean, professional aesthetic, utilizing live-action technique to capture detailed consultations and high-stakes surgical procedures. The visual approach relies on natural and clinical lighting to maintain a serious tone throughout the medical sequences. Sound and music for this project were provided by Heavy Duty Projects.
NYU Langone Health · Home
NYU Langone Health presents 'Home', a documentary-style video project focusing on the intersection of pediatric cardiac care and patient support. The narrative balances intimate moments of a mother with her newborn against the technical environment of medical consultation and specialized surgery. Utilizing a live-action technique, the film captures a distinct shift between the soft, warm tones of patient recovery and the clinical precision of the operating room. Heavy Duty Projects provided the music and sound design for the production.
NYU Langone Health · Lung
This campaign for NYU Langone Health highlights the logistical and clinical realities of their lung transplant program. The film documents the urgency of the patient experience, moving from the initial hospital intake to the high-stakes coordination of medical transport. Through live-action technique and drone footage, the narrative focuses on the operational scale required for life-saving procedures. Cinematic lighting and intentional framing guide the viewer through the hospital environment, emphasizing the technical precision of the transplant process. The audio profile is provided by Heavy Duty Projects, supporting the film's clinical and professional tone.
NYU Langone Health · Heart Transplant #TheBestOutcomes
NYU Langone Health presents this commercial video highlighting the intensive logistics of critical organ transport. The film features a nighttime emergency sequence, capturing the arrival of a medical helicopter at a hospital rooftop helipad. Produced by Deloitte Digital, the spot employs a cinematic, monochrome aesthetic to emphasize the precision required during high-stakes medical procedures. The footage utilizes live-action technique and drone perspectives to underscore the urgency of the transport process.
NYU Langone Health · Hearts for Phyllis
NYU Langone Health presents the Hearts for Phyllis campaign, a cinematic look at the high-stakes logistics of organ delivery. The film follows an emergency medical helicopter as it executes a rooftop landing at night, detailing the transport team's transition from air to hospital facility. Developed by Deloitte Digital, the piece utilizes moody, low-key lighting and atmospheric colour grading to frame the urgency of the transport. The production relies on live-action technique and drone footage to capture the landing sequence against the backdrop of an urban landscape, interspersed with text overlays that outline the specific medical journey.
NYU Langone Health · Best Outcomes - In Local Community CTV
NYU Langone Health explores the intersection of localized care and communal wellbeing in this commercial campaign, Best Outcomes - In Local Community CTV. The project highlights accessible healthcare services positioned within a neighborhood park environment, focusing on the connection between medical professionals and residents. Directed with a warm cinematic grade, the production utilizes natural light and live-action techniques to emphasize the integration of health services into the daily rhythm of the local landscape. Agency and production leadership includes Deloitte Digital and Wild Gift, with sound design and music composition provided by Jamute and Heard City.
NYU Langone Health · Best Outcomes - Sports Medicine CTV
NYU Langone Health explores the physical intensity of elite sports in this CTV commercial spot, 'Best Outcomes - Sports Medicine.' The film follows lacrosse players navigating high-stakes training drills on an outdoor turf field, set against a backdrop of stadium floodlights and inclement weather. The project relies on a live-action technique to capture the movement and precision required in competitive athletics. The production team maintains a visual narrative defined by a cinematic, desaturated palette. By leaning into low-key, chiaroscuro lighting, the footage highlights the grit and resilience of the athletes within a cool, high-contrast environment. The work was created in partnership with Deloitte Digital, with production handled by Wild Gift and post-production provided by Company 3 New York.
NYU Langone Health · Best Outcomes Heart Transplant CTV
NYU Langone Health presents this commercial spot highlighting the precision of organ transplantation through the lens of an emergency transport sequence. Produced by Wild Gift with creative direction by Deloitte Digital, the piece focuses on the immediate logistics of high-stakes medical delivery. The film utilizes drone footage and live-action techniques to document an nighttime helicopter arrival. Through cinematic, low-key lighting and a specific green-and-blue color grade, the project establishes a high-pressure environment for medical personnel operating under urgent conditions.
NYU Langone Health · Hearts for Phyllis
NYU Langone Health presents the Hearts for Phyllis campaign, a high-stakes commercial video capturing the urgency of life-saving medical transport. The project focuses on a nocturnal rooftop helipad transfer, utilizing cinematic grading to emphasize the atmospheric contrast between the urban skyline and landing lights. The production lean into a live-action technique, capturing the precise, rapid movements of personnel in protective gear. With a moody aesthetic, the film frames the narrative of a critical patient transfer through text overlays, supported by work from production house Wild Gift and post-production by Company 3 New York.
NYU Langone Health · The Best Outcomes - Faster Stroke Care
NYU Langone Health presents 'The Best Outcomes - Faster Stroke Care,' a public awareness project highlighting the vital role of rapid clinical intervention during medical emergencies. Through a combination of fast-paced action and clinical telemetry, the piece illustrates the urgency of time-sensitive stroke response. Developed by Deloitte Digital, the narrative shifts between high-pressure urban street scenes and precise medical data visualization. The execution utilizes cinematic live-action techniques and slow motion to convey the critical nature of the emergency services depicted.
NYU Langone Health · The Best Outcomes - No.1 in Brain Surgery
This commercial video for NYU Langone Health highlights the integration of virtual reality technology in high-stakes neurosurgery. The film focuses on surgical teams rehearsing complex procedures on 3D brain models, underscoring the facility’s commitment to advanced surgical planning. The production leans into a cinematic aesthetic, utilizing dramatic theatrical lighting and surgical lamps to create a moody, clean atmosphere. The use of slow motion captures the precision of the simulation, positioning the work as a technical look at the intersection of medicine and innovation. Creative development for this project was led by Deloitte Digital.
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