NYU Langone Health: Hearts for Phyllis
Brand
Date
Sep 2022
Description
NYU Langone Health presents the Hearts for Phyllis campaign, a high-stakes commercial video capturing the urgency of life-saving medical transport. The project focuses on a nocturnal rooftop helipad transfer, utilizing cinematic grading to emphasize the atmospheric contrast between the urban skyline and landing lights. The production lean into a live-action technique, capturing the precise, rapid movements of personnel in protective gear. With a moody aesthetic, the film frames the narrative of a critical patient transfer through text overlays, supported by work from production house Wild Gift and post-production by Company 3 New York.
Style
Horizontal, Cinematic, Moody, Golden Hour
Techniques
Natural light
Industries
Color
Jet Black
Burnt Orange
Background
Rooftop
Context
TVC / TV Commercial
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