NYU Langone Health: Hearts for Phyllis

Brand

Date

Jul 2022

Description

NYU Langone Health presents the Hearts for Phyllis campaign, a cinematic look at the high-stakes logistics of organ delivery. The film follows an emergency medical helicopter as it executes a rooftop landing at night, detailing the transport team's transition from air to hospital facility. Developed by Deloitte Digital, the piece utilizes moody, low-key lighting and atmospheric colour grading to frame the urgency of the transport. The production relies on live-action technique and drone footage to capture the landing sequence against the backdrop of an urban landscape, interspersed with text overlays that outline the specific medical journey.

Style

Horizontal, Cinematic, Moody, Matte

Techniques

Drone footage

Industries

Public Awareness

Background

Rooftop

Context

Advertising Campaign, Brand Film / Corporate Video