Fox Sports

NASCAR, Fox Sports, Super Bowl LIX Promo · Heroes

This promotional spot for NASCAR, developed for Fox Sports and Super Bowl LIX, builds anticipation for upcoming motorsport coverage. The piece combines high-energy racing sequences with portraiture of drivers in professional gear. Directed by Patrick Koitzsch, the production utilizes a combination of live-action technique and archival footage. The edit leans into a cinematic and saturated aesthetic, using fast cuts, slow motion, and dramatic lighting to heighten the intensity of the track atmosphere.

Fox Sports · World Cup

Fox Sports presents a high-energy commercial spot capturing the atmosphere of a World Cup final. The piece cuts between intense on-pitch action featuring players in striped jerseys and the collective reactions of fans watching from diverse settings. Utilizing live-action technique, the project leans into cinematic framing to heighten the stakes of the tournament. Post-production and VFX services were provided by Blacksmith.

Fox Sports · Dinner

Fox Sports addresses the frustrations of sports fans in this broadcast commercial titled Dinner. The film follows a suburban family navigating the sudden loss of access to their favorite channels, capturing the resulting domestic tension through a humorous, conversational lens. Produced by Arts & Sciences, the spot utilizes a polished, live-action technique to ground the dialogue in a relatable home setting. The production emphasizes a cinematic visual approach, pairing soft lighting with a warm, wood-toned interior to contrast the lighthearted narrative tone.

Fox Sports · Do You Believe? Everything Can Happen on Home Soil

This Fox Sports campaign, titled 'Do You Believe? Everything Can Happen on Home Soil', captures the anticipation of high-stakes soccer through a series of cinematic vignettes. The commercial frames the tension of a pivotal corner kick alongside the varied reactions of fans watching from homes and local bars. Developed with agency creative input from Special Group USA and production by Park Pictures US, the film utilizes live-action technique and dynamic lighting to underscore the atmosphere of the event. The project focuses on the shared experience of spectators during a critical match moment.

Fox Sports · Pit Crew

Fox Sports presents Pit Crew, a broadcast commercial spot that bridges the gap between traditional sports broadcasting and the high-octane environment of NASCAR. The narrative places two commentators at a standard broadcast desk, only to have the studio space interrupted by a pit crew navigating a virtual racetrack. The production, led by R/GA Americas and Golden LA, utilizes a mix of live-action technique and clean, action-oriented cinematography to maintain the energy of the sport. Post-production for the spot was handled by Apache, with music composed by Kevin Gallagher.

Fox Sports · Brand Identity

Fox Sports establishes a refreshed brand identity for its sports broadcasting network, leaning into high-energy motion graphics and a bold typographic language. The system centers on a vibrant color palette of yellow and blue, designed to carry dynamic match countdowns, tournament information, and event-specific promotional content across both digital and physical touchpoints. The project incorporates a mix of animation, motion graphics, and integrated live-action footage to create a cohesive broadcast package. Key executions include large-scale outdoor displays, transit advertisements, and in-game overlays that maintain visual consistency while highlighting marquee events like the Copa America and UEFA Euro 2024. The visual identity was developed by THRU, with design and motion contributions from David Rinman, Ricardo Rey, and Facundo Capece.

Fox Sports · Sterlo

Fox Sports presents Sterlo, an editorial video feature that navigates the intersection of athletic history and personal legacy. The piece centers on a curated arrangement of sports memorabilia, moving across tactical diagrams, vintage recording equipment, and black-and-white photography to build an intimate documentary atmosphere. Executed with a nostalgic lens, the project utilizes live-action techniques and warm indoor lighting to anchor the viewer within a tactile, archive-focused environment. Post-production and VFX for the work were managed by Fin Design + Effects.

Fox Sports · Total Football

Fox Sports · FIFA World Cup 2022 (Teaser)

Fox Sports · Santanthem

Fox Sports · Believe

Fox Sports · Dish Took It