Febreze

Febreze · The Only Man Whose Bleep Don’t Stink (Super Bowl)

Febreze · Unboxing

This Febreze commercial, titled Unboxing, highlights the efficacy of the brand's car air freshener through a humorous dramatization of scent release. The narrative focuses on two passengers experiencing a sudden, intense burst of petals from their vehicle's dashboard vent, emphasizing the product's immediate impact. Produced by GREATERGOOD, the spot utilizes live-action technique and VFX to illustrate the fragrance delivery. The production features natural daylight and dynamic close-up cinematography to anchor the product within a familiar, everyday setting.

Febreze · Side by Side

Febreze showcases its Fade Defy Plug in the 'Side by Side' commercial, a comparative production that positions the brand’s scent technology against a traditional air freshener. Through a split-screen narrative, the film emphasizes product utility within domestic living rooms, focusing on microchip scent control and refill reminder features. Produced by GREATERGOOD, the spot leans into a live-action technique with warm interior lighting that establishes a clean, residential aesthetic. The film focuses on the distinct functional benefits of the Fade Defy Plug, utilizing a domestic, horizontal format to highlight the device's performance.

Febreze · Air

Febreze showcases its air mist product line in this commercial production, which highlights the brand's fine mist technology through a series of household vignettes. Production house GREATERGOOD navigates various interior environments, including kitchen and bathroom settings, to demonstrate the utility of the product. The project captures relatable domestic scenarios, utilizing live-action technique and a clean aesthetic to emphasize the product's function. By incorporating bright interior lighting and soft color grading, the campaign maintains a consistent look across its side-by-side product demonstrations.

Febreze · Odor Transfer

Febreze showcases the functional utility of its fabric refresher in 'Odor Transfer,' a commercial focusing on the common household challenge of trapped smells in domestic textiles. The production moves through a series of familiar living spaces, documenting scenarios from a family relaxing on a sofa to a pet resting on bedding. The film utilizes live-action techniques augmented with VFX to visualize the neutralization of odor particles. Captured with a combination of warm interior lighting and natural window light, the spot emphasizes the textures of home fabrics and surfaces. The production was led by GREATERGOOD.

Febreze · Couch

Febreze · Febreze - Air Mist :15

Febreze · Febreze Fade Defy Plug - “Single Wick vs Microchip... Who’s Fresher?”

Febreze · Breathe Happy Social Experiment

Febreze · Revolving Door

Febreze · Dial of Destiny

Febreze · Halftime Bathroom Break