Ducati
Ducati's high-performance adventure motorcycles in cinematic automotive video campaigns
Featured Ducati projects
This week's top Ducati projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ducati · 2022
This commercial campaign for Ducati features adventure motorcycles navigating varied environments, ranging from coastal roads to volcanic mountain trails. The visual narrative captures the bikes in motion through a series of dynamic tracking angles and aerial perspectives. Produced in collaboration with AdSmart from Sky, the project utilizes drone footage and live-action techniques to emphasize the performance capabilities of the motorcycles across challenging, diverse terrains.
Ducati · TVC
Ducati presents this dynamic television commercial, showcasing the performance capabilities of its adventure motorcycle range across varied landscapes. The piece navigates through coastal routes, volcanic terrain, and shallow water crossings to demonstrate vehicle versatility in demanding environments. Crafted with a cinematic approach, the production integrates drone footage and fast-paced editing to emphasize technical details like dashboard instrumentation and headlight design. The aesthetic leans into a warm palette, highlighting the action through live-action techniques that contrast rugged dirt and gravel tracks with open asphalt.
Ducati · Leeds & York
Ducati presents an exploration of its adventure motorcycle line in the Leeds & York campaign. The commercial features riders navigating expansive rugged terrain, including dirt tracks and sprawling plains, underscored by wide aerial cinematography. With creative direction from AdSmart from Sky, the footage prioritizes a cinematic aesthetic, utilizing natural lighting and drone footage to capture the motorcycles traversing hills and lakeshores. The project emphasizes movement across vast, open landscapes through an action-oriented lens.
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