Ducati
TVC
Brand
ProjectTVC
Date
Jan 2025
Description
Ducati presents a dynamic television commercial focused on the performance of its adventure motorcycles. The campaign follows riders across varied landscapes, spanning volcanic mountain tracks, coastal routes, and river crossings. Produced by AdSmart from Sky, the spot utilizes live-action technique and drone footage to capture the vehicle's movement across dirt, gravel, and asphalt. Cinematic close-ups focus on the motorcycle’s instrumentation, lighting, and rider gear, highlighting the technical details of the bike in a high-action setting.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Electric / EV
Color
Crimson
Jet Black
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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