Ducati
Leeds & York
Brand
ProjectLeeds & York
Date
Jan 2025
Description
Ducati presents 'Leeds & York,' an automotive campaign documenting adventure motorcycle exploration across rugged terrain. The project captures riders navigating dirt tracks and open plains through cinematic wide aerial shots that emphasize scale and natural light. Developed by agency AdSmart from Sky, the film prioritizes action-oriented visual storytelling, utilizing drone footage to track the machines against expansive hills and lakeshores. The cinematography maintains a warm color palette to mirror the environment throughout the journey.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Motorcycles
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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