Ducati presents an exploration of its adventure motorcycle line in the Leeds & York campaign. The commercial features riders navigating expansive rugged terrain, including dirt tracks and sprawling plains, underscored by wide aerial cinematography.
With creative direction from AdSmart from Sky, the footage prioritizes a cinematic aesthetic, utilizing natural lighting and drone footage to capture the motorcycles traversing hills and lakeshores. The project emphasizes movement across vast, open landscapes through an action-oriented lens.
