Ulta Beauty
Featured Ulta Beauty projects
This week's top Ulta Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ulta Beauty · The Gift of Sharing
Ulta Beauty’s 'The Gift of Sharing' is a commercial production that captures a festive gathering centered on gift-giving and connection. The film depicts a group of friends interacting in a decorated living room, highlighting the communal aspect of sharing beauty products during the holiday season. Produced by Institute Pictures in collaboration with McCANN Chile and The Roots Production Service, the project utilizes live-action technique and warm indoor lighting to establish a candid, inviting atmosphere. The visual execution relies on clean framing and dynamic camera movement to document these interpersonal moments, focusing on the social environment of the celebration.
Ulta Beauty · The Gift of Support
Ulta Beauty explores the connections of the holiday season in their campaign, The Gift of Support. The commercial features a series of candid, joyful interactions as a diverse group of individuals exchange cosmetics from within a vehicle at night. The project leans into a warm aesthetic, using intimate interior lighting to frame the interactions and reactions of the group. Agency McCANN Chile handled the creative development for this spot, which utilizes live-action techniques to emphasize the emotional experience of gifting during the winter months.
Ulta Beauty · The Gift of Reinvention
Ulta Beauty’s 'The Gift of Reinvention' campaign spotlights the holiday season through an intimate, domestic lens. The film features a series of moments shared between family and friends, capturing the connection found in shared styling rituals and the anticipation of gift-giving. Produced by Institute Pictures with agency support from McCANN Chile, the spot utilizes live-action techniques to build an inviting, casual atmosphere. The visual narrative leverages warm interior tones and natural lighting to emphasize a clean, holiday-focused aesthetic, integrating brand-specific reward touchpoints within the scene.
Ulta Beauty · Where Dreams Begin
Ulta Beauty’s Where Dreams Begin campaign features a sequence of intimate grooming routines and outdoor lifestyle vignettes. The commercial blends domestic interior shots with expansive coastal scenes, creating a visual narrative that links personal beauty rituals to open-air environments. Produced by McCann North America, the film leans into a clean and polished aesthetic. The cinematography utilizes warm natural light across all settings, ranging from close-up makeup applications to wide-angle outdoor movement. Sonic Union provided music and sound design for the project.
Ulta Beauty · Beauty&
Ulta Beauty’s 'Beauty&' campaign is a fast-paced commercial project that explores the intersection of personal identity and daily grooming rituals. Produced by Little Minx, the campaign utilizes a dynamic montage to connect diverse self-expression with various lifestyle moments, ranging from urban skateboarding to meditative outdoor scenes. Technically, the project relies on live-action techniques, employing clean cinematic framing and natural light to capture intimate close-ups alongside expansive lifestyle shots. The work emphasises a fluid transition between product application and active, real-world environments.
Ulta Beauty · The Joy Project
Ulta Beauty explores personal resilience in 'The Joy Project,' a commercial campaign that follows a series of vignettes focusing on individuals overcoming their inner critics. The narrative navigates a range of settings, from domestic interiors to active outdoor environments, documenting moments of reflection and self-acceptance. Crafted by McCann North America, the project utilizes live-action techniques and natural lighting to balance intimate close-ups with broader cinematic framing. The production incorporates dynamic framing and animated text overlays to emphasize the emotional arcs of the subjects as they move through daily routines.
Ulta Beauty · 21 Days of Beauty
Ulta Beauty’s 21 Days of Beauty campaign centers on a series of commercial videos highlighting a curated selection of cosmetics and skincare. The project features diverse models engaging with products through intimate, close-up portrait framing and dynamic beauty shots. Shot in warm, indoor environments, the execution leans into a commercial aesthetic that prioritizes product application. The production utilizes a vertical format and live-action techniques to emphasize the texture of makeup and the steps within a skincare routine. Sound design provided by SoStereo supports the energetic pacing of the promotional content.
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