Ulta Beauty explores the connections of the holiday season in their campaign, The Gift of Support. The commercial features a series of candid, joyful interactions as a diverse group of individuals exchange cosmetics from within a vehicle at night.
The project leans into a warm aesthetic, using intimate interior lighting to frame the interactions and reactions of the group. Agency McCANN Chile handled the creative development for this spot, which utilizes live-action techniques to emphasize the emotional experience of gifting during the winter months.
