Patagonia
Patagonia's outdoor apparel and mission-driven campaigns across fashion and performance
Featured Patagonia projects
This week's top Patagonia projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Patagonia · 30 Years in ireland
Patagonia celebrates three decades of presence in Ireland with this cinematic brand film. The project documents a journey across the country, focusing on coastal exploration, surfing, and fly fishing through the lens of local engagement with rugged landscapes. Produced by Bodacious, the piece channels a raw, atmospheric tone. It leans into desaturated tones and natural lighting to emphasize the texture of the environment, utilizing live-action techniques and an analogue film aesthetic to capture the misty, coastal scenery.
Patagonia · An eCommerce experience driven by Patagonia’s brand mission
Patagonia partnered with agency BASIC/DEPT® to develop an eCommerce experience that aligns digital retail with the brand's long-standing commitment to environmental advocacy. The project integrates a clean UI design with dynamic, live-action storytelling. The digital environment weaves together outdoor culture and functional retail, moving from immersive mountain biking and surfing sequences into responsive layouts. By combining high-fidelity drone footage of natural landscapes with structured interface design, the platform maintains a focus on narrative-driven commerce.
Patagonia · Home, Grown
Patagonia presents Home, Grown, a documentary project that captures an intimate look at the brand’s commitment to sustainable land practices. The film centres on Yvon Chouinard, captured within a rustic, hay-filled barn, as he reflects on themes of business stewardship and waste reduction. Utilizing a documentary style and natural light, the cinematography leans into an earthy colour grading to ground the narrative. The visuals balance tight, reflective portraiture with expansive, aerial views of agricultural fields, emphasizing a connection between the brand and the land through a raw, live-action approach.
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