Air Canada documents the bespoke transformation of its aircraft livery in this film focused on the Vince Carter partnership. The project offers a behind-the-scenes look at the technical process of applying custom sports-themed decals to the fuselage within an active hangar environment.
Produced by agency FCB Toronto, the film employs a documentary-style framing that prioritizes transparency. The execution relies on natural light and a clean visual aesthetic to capture the mechanical precision involved in the re-branding effort.
