Nike: Zoom Pegasus Turbo
Brand
Date
Oct 2026
Description
Nike spotlights the Zoom Pegasus Turbo in this dynamic campaign, blending high-octane athletic training with the energy of nocturnal urban environments. The film captures the performance of the footwear through rapid-fire edits that transition between treadmill training sessions and sprints across city rooftops. Utilizing live-action technique alongside slow motion, the production leans into a high-contrast aesthetic that emphasizes the technical design of the running shoes. The cinematic visual language is complemented by a soundscape from Swell Sound.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Hot Pink
Background
Street
Context
TVC / TV Commercial
Associated creatives
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