ZEVO presents 'Neighbors,' a commercial campaign for the CPG sector that highlights the differences between conventional pest control methods and plant-based alternatives. The spot utilizes a split-screen format to contrast two domestic approaches, positioning the brand's essential oil-based insect spray against traditional chemical sprays.
Produced by GREATERGOOD, the film leans into a clean, bright aesthetic through live-action technique. The narrative focus remains on everyday pest management, emphasizing the visual and sensory distinctions between the two households.
