ZEVO presents a commercial campaign focused on pest control within domestic environments. The project, titled Gnats, utilizes a humorous and fast-paced narrative to demonstrate the utility of light-based traps in residential kitchen settings.
Produced by GREATERGOOD, the spot features a side-by-side comparison illustrating how the device functions within modern homes. The visual execution relies on polished live-action techniques, with warm interior lighting accentuating kitchen cabinetry and household details to maintain a relatable, everyday aesthetic.
