Zellerfield: Abduction
Brand
Date
Dec 2024
Description
Zellerfield brings a high-concept aesthetic to the digital space with its 'Abduction' project. The campaign adopts an editorial, vertical format designed for social media, leaning into a distinct monochrome visual language that contrasts starkly with the ambient, celestial-inspired set design. Developed alongside Anomaly Berlin and Truworks, with production by BIRTH, the project features a central character equipped with a futuristic helmet, rooting the broadcast in a sci-fi inspired digital environment. The work utilizes the raw, interactive interface of a live-streamed mobile platform to frame the tech-forward narrative.
Style
Editorial, Vertical, Monochrome
Industries
Color
Pure White
Jet Black
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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