Zellerfield brings a high-concept aesthetic to the digital space with its 'Abduction' project. The campaign adopts an editorial, vertical format designed for social media, leaning into a distinct monochrome visual language that contrasts starkly with the ambient, celestial-inspired set design.
Developed alongside Anomaly Berlin and Truworks, with production by BIRTH, the project features a central character equipped with a futuristic helmet, rooting the broadcast in a sci-fi inspired digital environment. The work utilizes the raw, interactive interface of a live-streamed mobile platform to frame the tech-forward narrative.
