Zellerfield

Dec 2024

Zellerfield presents 'Abduction,' a digital project that explores a distinct visual aesthetic within the technology sector. The piece is captured in a vertical social media format, channeling a broadcast-style aesthetic that leans into editorial photography techniques. The project features a figure in a futuristic helmet and athletic wear, set against a backdrop of deep purple ambient light and a star-patterned ceiling. This execution highlights a monochrome visual approach, grounding the digital-first content in a stylized, atmospheric environment. Creative direction for the project was provided by Anomaly Berlin and Truworks, with production handled by BIRTH.

Editorial, Vertical, Monochrome

Apps & Digital Platforms

Living Room

Social Media / Short Form Video